SPORT FROM A DIFFERENT PERSPECTIVE
There was a time when sport used to be played for the sake of sport.
Due to the meteoric rise of TV and media in the recent years, It has been shifted into a global commercial industry manifested in the big bucks of money invested in it, which ultimately creates enormous revenues .
This cross-sectoral environment contains inextricable business issues and areas such as Leadership, Governance and Organisational effectiveness.
Therefore, Sport Lenses is designed to dismantle the important issues around the management of Sport in order to help followers expand their knowledge about this unique industry.
LET’S LOOK BEYOND THE PLAYERS AND THE GAME
Sport from a managerial perspective:
The management of sport requires the application of specific management techniques due to the unique features of Sport such as, emotional attachement, unpredictability, irrational passion and affiliations.
This section focuses on elucidating the applied business principles and models in the context of sport.
In Sport likewise in life, a strong mentality is a "MUST":
The unpredictable complex situations and the interactions with different stakeholders increase the pressure on people who are involved in the managerial aspect of sport.
Getting the needed mindset to overcome any hindrance and to maintain effectiveness is idispendable.